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Brand Guidelines: Portage, MI

A guide to using the ARC brand across all communications to deliver a consistent and clear message.

Thank you so much for opening up your church home with us! It is such a blessing to gather together with pastors, leaders, and ARC family. We do not take this time for granted. We know how important it is to connect and build relationships with one another. We pray the impact from this day continues to bear fruit in churches and communities throughout your area. Thank you to you and your team for hosting us. It’s an honor to serve alongside you.

We’ve prepared some information to help you prepare for your event.

Stewardship & Strategy

This resource will serve as a guide to maintain a cohesive branding strategy across all aspects of ARC’s communications. The ARC Creative & Communications Team will provide strategic assistance on any branding applications that are unclear to you. We’re here to help, and we are passionate about our brand.

While perceptions can differ from person to person, the consistent application of a cohesive branding strategy is crucial to supporting the message we carry. Our brand is a tool and, when used correctly and consistently, it ensures that every touch point reinforces the understanding of our message.

Who We Are

Telling the story of ARC.

The Association of Related Churches (ARC) is a cooperative of independent churches from different denominations, networks, and backgrounds who strategically resource church planters and pastors to help them reach people with the message of Jesus.

Our Values

With Jesus as our foundation, we…

We are generous with our resources.

We strive to meet the needs of the community.

We gather to advance the kingdom.

We value the past and celebrate the future.

We love because He first loved us.

We have confidence in the calling.

We have a vision for what’s to come.

Next Steps

There are lots of ways for new and existing churches to get involved.

Launch a Church with ARC

If you feel called to plant a life-giving church or want to learn more about ARC and our launch process, register to attend an ARC Launch training event. You will hear from ARC pastors, coaches, and staff as they share the nuts and bolts of church planting. Church planters, existing churches, and campus pastors can join and learn with us.

Discover more at

Don’t Do Ministry Alone

If you want to be part of resourcing, supporting, and planting new life-giving churches, we invite you to become a part of the ARC Family. 100% of the giving to ARC goes towards planting life-giving churches. We are grateful to each member of ARC for their generosity and investment towards planting and multiplying the local church.

Learn more at

Attend the ARC Conference

We invite you and your team to join us at the ARC Conference, April 29-30, 2025, at Milestone Church in Dallas/Fort Worth, TX. Our goal is to provide church planters, pastors, and leaders the opportunity to build relationships and receive resources to help the local church thrive.

Register at

ARC Resources

If you are looking for practical resources or services to help your church thrive, we encourage you to contact any of our ARC Resource Partners. These organizations are committed to building the Kingdom, and we are proud to partner with them in ministry.

Learn more at

The Event

Crafting the experience.

Below you will find all the assets to create any design collateral you may need. We’ve personalized the design to each location and also provided sample materials. You’ll find your specific files below that includes things like social media promos, slides for screens, printed materials, shirts, and more. If you have any design questions, please contact [email protected].

The Design Elements

Downloadable Files

  • Branding Guide & Assets
  • Print Guide & Files
  • A-Frame Signs
  • Outdoor Flags
  • Pop-Up Banners
  • Handheld Signs
  • Floor Vinyls
  • Volunteer T-Shirt
  • Volunteer Lanyard
  • Social Media Graphics & Video
  • Email Headers

The Invitation

Helpful Content to Use

Sample Email Invitation

Dear Pastor,

We invite you and your team to join us at [CHURCH NAME] as we Gather together with pastors and leaders from across our area on Oct. 15, to help strengthen you, the local church, and advance the Kingdom.

Gather is an ARC one-day event for pastors and their teams. We’re excited to host this event at [CHURCH NAME] and join together with cities across the country on this one day.

We know how important it is for pastors to be in relationship with one another. You will hear from leaders in our region, discuss today’s most relevant topics, and have an opportunity to Gather and build relationships with others in ministry. Don’t do ministry alone!

You do not need to be a part of ARC to attend. The event is free, lunch is provided, but you must register to attend.


The Association of Related Churches (ARC) is a cooperative of independent churches from different denominations, networks, and backgrounds who strategically resource church planters and pastors to help them reach people with the message of Jesus. To learn more about ARC, visit

On Social Media

Please tag @arcchurches in all your posts or stories!

Sample Caption

Pastors and leaders, we invite you to join us on Oct. 15, in [CITY], at [CHURCH NAME], for ARC Gather! We’re excited to host this event and join together with cities across the country, on this one day, to build relationships in our area and help strengthen the local church. This event is FREE, but you must register to attend. If you are within driving distance of [CITY], grab your team, invite others, and Gather with us! Register at

Download Social Media Assets

The Service Media

Details on Slides, Photography, and Video


Within 24 hours following the event, please upload your original, high res photos using the button below or email a link to [email protected]. You can upload multiple files or compress your photos into a single .zip file if that is easier for you.

Shot List

  • Candid photos of guests visiting with one another
  • Groups of smiling people
  • Photos of any branded signage or Gather details
  • Volunteers in action
  • Worship
  • Each on-stage speaker or communicator
  • Breakout sessions (if applicable)
Coming Soon

Production & Video Files

Prior to the event you will be able to download the files needed for the video sessions that will be played during the event as well as any sponsor videos and in-service elements. If you have any production questions, please contact [email protected].

  • Service Order Template
  • Slides
  • Countdown Videos
  • Lower Thirds
  • Church Planter Story Video
  • Main Session Video
  • ARC News & Next Steps
Coming Soon